Thursday, October 29, 2009

Career in Marketing - MBA

A career in Marketing broadly means ensuring a product is ‘SOLD’ i.e. understanding the dynamics of the target audience and making decisions and formulating strategies to increase sale and brand value of a product.

Marketing: Job includes identifying target market of a product – working with market researchers to understand the demographics and dynamics of the target market group, building the Marketing strategy of the product – pricing strategy, branding, advertisements, promotions, tie-ups, press releases etc., continuously keep track of changing trends and tastes of the consumer, liasioning with external agencies such as – advertising, market research, event management, public relations etc. and tracking competitor movements and strategies for the their products.The person should be innovative, have good interpersonal skills, excellent communication skills and a highly organized approach.The Best places to work would actually include all corporates like HLL, Infosys, P&G, Nestle, and Dabur etc.

Sales: Job includes meeting sales targets, appointing distributors / retailers for the sale of its products, working the market / field, ensuring the product is readily available in the market, directly interacts with the consumer, ensures retailers pay their dues on time, translate the promotional schemes into reality.
The person should be innovative, have good interpersonal skills, excellent communication skills and a highly organized approach. They should also have good convincing powers and a passion for travel.The Best places to work would actually include all corporates like HLL, Infosys, P&G, Nestle, and Dabur etc.

Advertising: Advertising people handle concepts - In simplistic terms, they create ads, which help sell/market an idea or product. Broadly speaking, an ad agency has two main work streams you can choose and pick from - Client Servicing / Media Planning and Creative.In the former the job includes interacting with the Client / industry, researching the client's product/service and the client's business methods, identify the USP of the product and its positioning vis-à-vis other competing brands, preparation of the 'brief', and coordination between the client and the team in charge of the ad campaign.In creative the job includes creatively visualizing, designing and illustrating the ad, coming up with the copy of an Ad, working on the brief given by the Client Servicing division and Client to envision and realize the ad, understanding the target audience & creating messages that correctly portray the product.
The person should have excellent communication skills, be a Team-Worker with an ability to work under pressure & deadlines and lucid style of writing and sensitive and aware of consumer behavior & trends. For the Creative side he must also be creative and imaginative and have an artistic sense with an ability to visualize and illustrate ideas.Jobs include Advertising Agencies, Marketing Divisions of Companies / Service industry, Market Research Companies such as Lintas, HTA, Ogilvy & Mather (O&M), ORG Marg, American Blackstone, HLL, P&G, Nestle etc.

The job requires a postgraduate degree or diploma in business administration (MBA) / communication management /advertising /media management / mass communications. (PREFERRED OPTION)

Sample PG Degrees in Advertising:

  • Indian Institute of Mass Communication, JNU Campus, New Delhi 110067 (Diploma in Advertising)
  • Bharatiya Vidhya Bhavan, Mehta Sadan, Kasturba Gandhi Marg, New Delhi 110001 (Diploma in Advertising, Photography)
  • Jamia Millia Islamia, Jamia Nagar, New Delhi (Diploma in Advertising and Photography)
  • Wigan & Leigh College, 401-402 Skipper Corner, 88 Nehru Place, New Delhi (Postgraduate diploma in Advertising and Marketing Communication)
  • Delhi School of Communication, Vasant Kunj, New Delhi (PG Diploma in Advertising)
  • Bhavan's College of Communication and Management, Mumbai 400007 (Diploma in Advertising, Photography)
  • Sophia BKS Polytechnic, Pedder Road, Mumbai 400026 (Diploma in Advertising)
  • Xaviers Institute of Communications, Mumbai (Diploma in Advertising)
  • Narsee Monjee Institute of Management Studies, VL Mehta Road, Ville Parle, Mumbai (PG Diploma in Advertising and Communication)

After Class XII, one can opt for graduation in behavioral science/ a commerce option/ an integrated graduate course in advertising or any other subject.
Sample Degree Advertising
  • Manipur University, Canchipur, Imphal 795003
  • University of Calcutta, Senate House 87/1 College Street, Calcutta700073
  • University of Delhi, Delhi-110021
  • University of Mumbai, MG road, Fort, Mumbai 400032
  • University of Poona, Ganeshkhind, Pune 411007
  • University of Madras, Centenary Buildings, Chepauk, Triplicane, PO Chennai 600005
  • Osmania University, Administrative Building, Hyderabad-500007


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