Wednesday, November 18, 2009

Animation - Job Scope, Personality Traits and Salary

Animation Job Prospects:
-->Designations and animation job profiles include in betweening Artist, Cleanup Artist, Junior Animator, Assistant Animator, Character Designer, Background Artist, Storyboard Artist, Visualiser, 2D / 3D Digital Animator, Editor.

  • Discuss ideas for cartoons with editors and creative directors
  • Develop and present original ideas
  • Create sketch or model of characters and submit for approval
  • Produce many drawings for film animation
  • Use computers to draw and reproduce cartoons
  • Assign colors to be used in shapes and patterns
  • Make changes to cartoon drafts as necessary
  • Draw editorial cartoons
  • Create storyboards for advertising agencies

With giants like Warner Brothers, Fun Bag Animation, ILM and Disney planning to set up shop in India to produce animation films and movies, animation is set to become one of the fastest growing IT segments in the country. While animation was earlier the domain of Walt Disney Productions and some small others, with the explosion in computer technology, cartoon channels on television, music videos, computer games and ad films, the demand for animators in India and the world is way beyond their supply.

India is also a major hub of outsourcing for foreign production houses. Recruiters include Disney, Cartoon Network, Pogo, Hungama, Nicholodeon, ad agencies and ad-film makers (ad films that have used animation include 7up, Kelloggs, Godrej, Pepsi, Goodnight, Surf Excel, Cadbury's, Coke, Pepsodent, Maggi).

Other leading companies in the field of animation include Escotoonz of the Escort Group, AIM Studios Mumbai, Crest Communications, 2NZ Animation, DreamTeen Animation, Maya Entertainment, Toonz Animation Studio, Silvertoon Studio, UTV Toons, Zee Institute of Creative Arts, Prasad Studios, Acropetal, JadooWorks, Color Chips and Heart Animation and Pentamedia Graphics. International giants in animation like Warner Brothers, Imax, Fun Bag Animation, ILM, Sony and Disney also plan to set up shop in India soon and are presently negotiating large outsourcing contracts.

Animators are also employed by companies producing Education CD ROMs, Screen Savers, e-books and e-cards. The animation industry has come a long way since the days of Walt Disney. The entertainment industry uses nearly 70 per cent of the total animation created in a year. Indian Animation Industry is slated to clock a high growth rate in coming years.

Personality Traits:

  • Artistic, with a love for drawing and creating characters
  • Strong imagination and visualization skills
  • Technically skilled and competent
  • Exacting and detail-oriented
  • Able to work alone on a project for long hours
  • Enjoy coming up with new ideas
  • Some risk-taking ability
  • Patience


Starting salaries in animation range between Rs 8,000 to Rs 10,000 per month for someone who has done a short course in animation.

With experience, one could be earning Rs 30,000 to Rs 40,000 per month in 2-3 years time. Peak salaries would match those of Creative Directors in an ad agency.

Animators also work freelance and work is easy to come by. With some experience and credentials, an animator could easily earn between Rs 40,000 to Rs 50,000 per month.

Related Posts:
Career in Animation
World of Animation & Cartoons
Animation & Multimedia Courses
Graphic Designing - an interesting career


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